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朱国良

Discovery 探索极限基地主席

朱国良在香港创立了APAX Group(川力企划),经过多年精心耕耘,APAX Group的业务版图由香港扩展至中国内地乃至亚洲,建立了上海(总部),北京,厦门,莫干山,印度等分公司。随着业务的不断发展,APAX Group逐渐成为亚太地区领先的体验式市场营销公司,为客户提供专业独到的品牌推广和营销策略。发展至今,集团已经成为一个跨文化平台,包括:APAX EVENTS、APAX LIVE和APAX RECREATION。RECREATION板块下更以全新的理念打造了全球首个Discovery 探索极限基地——Discovery Adventures Moganshan Park,带领集团业务进入新的领域。

Discovery探索极限基地,将于今年四月底盛大开园,基地选址于浙江省湖州市德清县莫干山,是目前莫干山最大的旅游度假项目综合体和乡创非标产品。探索极限基地融入了Discovery的品牌核心——冒险、探索、好奇,让人们能体验一个真实的Discovery世界。

朱国良先生以其独特的见解,洞悉中国政策发展和行业先机,以及对旅游运动产业的需求,整合品牌和政府资源,以市场体验营销理念运作,将Discovery品牌从线上带到线下,把Discovery探索极限基地打造成为世界顶级的户外求生训练及探险体验基地。Discovery探索极限基地更会采用创新的商业模式,不断优化和可持续发展,未来在中国开发出更多园区的同时,衍生出一系列的服务和产品,包括电视节目的制作,健康数据的采集,零售产品的开发等等。

Terence Chu

Chairman of Discovery Adventures Moganshan Park

Terence Chu founded APAX Group in Hong Kong.After years of elaborate work, he has expanded the business of APAX Group into Mainland China, even Asia-Pacific Area, and established office in Shanghai (head quarter), Beijing, Xiamen, Moganshan and India. With the rapid development, APAX Grouphas gradually become the leading Experiential Marketing Company, which provides clients with professional and original branding and marketing strategy & service. APAX Group is now turning into a Multi Cultural Platform with APAX EVENTS, APAX LIVE and APAX RECREATION. With a brand new concept, the RECREATION creates world’s first Discovery Adventures Park and leads the business of APAX Group into new fields.

Discovery Adventures Moganshan Park is world’s first discovery adventures park. It is about to open at the end of April 2016. Located inMoganshan Area, Deqing, Huzhou City, Zhejiang Province, it is the largest recreationalcomplex and town-creating non-standard products in Moganshan Area. The core of brand is blended in Discovery Adventures Moganshan Park—— “Explore”,“Adventure” &“Curiosity”, so that people can experience a real Discovery world.

With the unique thinking, Mr. Terence Chu has an insight into the Chinese policydevelopment, industry opportunities and the demand for sports tourism industry. Based on the concept of experiential marketing, he integratesthe resources of brands and government, bringing Discoveryfrom online to offline, to build a world-class survival and outdoor adventure training experiences. Discovery Adventures Moganshan Parkhas introduced innovative business models, continuously optimized sustainable development. WhileDiscovery developing more parks in China in future, a range of services and products will be derived from that, including the production of television programs, the collection of health data, the exploitation of retail products, etc.