Co-founder of Orient Landscape·Orient Champ Investment Development Co., Ltd.
Originator of Shanghai Urban-Rural Interactive Development and Promotion Center
Secretary General of the Special Committee of the Recreational Countryside of the International Leisure Industry Association
Chief Designer/Director of Orient Landscape, Orient United Design Group（OUDG）
General Counsel of the Landscape Engineering in Shanghai World Expo Park
In 2002, Zhu Shengxuan founded Shanghai NITA construction landscape design co., LTD. after serving as an architect in CPC architectural design firm from Canada，Who started his career in the urban environment landscape design area. Since 2006, Zhu has led his team to get more and more first place in international design competitions. He and his team grabbed "2010 Shanghai EXPO series projects such as EXPO Park , Bailianjing Park, Jiangnan Park, EXPO Village landscape, China shipping pavilion landscape, etc. At the same time, He was employed as the "landscape engineering general counsel of Shanghai EXPO " in 2009. The EXPO experience made him one of the top designers in China.
Along with his increasingly growing personal influence, Mr. Zhu begins to shoulder more social responsibilities. While being active in the international leisure industry, he is also the originator of Shanghai Urban-Rural Interactive Development and Promotion Center, dedicated to the study on the urban and rural relationship. In terms of urban agriculture, he put forward the V - life theory and business model with the guidance of a very innovative idea and creates a new way of urban leisure agriculture of "sky garden". In the development in villages and towns, Mr. Zhu personally promoted the series of urban and rural plans branded with “solitary leisure”. Starting from transforming the rural living style, quality of life and business model, he built a rural ecosystem which complies with the development trend of contemporary agriculture. As part of the “Mogan Mountain Plan”, he built the first rural cultural creativity park of Yucun 1932 and at the same time, developed the “village-residence” culture branded with “primary solitary leisure”. With his new concept of pastoralism, he built the first countryside complex in China – Oriental Countryside, the first integrated urban-rural tourism item in Nanjing –Hua shu Shuangxing as well as the “New Countryside, New Jinxi” in Kunshan of Suzhou，“Su Jia” in Nanjing，“Azheke and Abeizhai” in Yunnan. Mr. Zhu has set up a model of multivariate countryside development, and with the assemble of well-known designers, institutions of colleges and universities, societies of public benefits, agricultural organizations and other efforts, he made active research and practice to promote ecological civilization and build a bridge linkage between urban and rural areas.