Cunzhang (village head) ·Li Huayong
Village head of Xiaoluolang Village, Bole Township, Qujing City, Yunnan Province
Founder of BOROSE MANOR & Morning Brand
Initiator of Indigo Commune, Initiator & Advocate of Income Generating Plan of China’s Private Hotel
Used to serve as a CEO of an real estate company, Mr. Li Huayong chose to become Village head of Xiaoluolang Village, Bole Township, Qujing City, Yunnan Province. With the aim to help villagers shake off poverty and become prosperous, he has spent three years to create the largest Rosa Damascena manor across Asia - BOROSE MANOR. Within the production base, natural farming method has been employed to plant Rosa Damascena for tens of thousands of Mu (a unit of area), which ensures sustainable land uses, using only natural matter and being additive free. Taking rose planting industry as an opportunity, Mr. Li Huayong has successfully opened up a rural sustainable development strategy, with the mode of “Boutique manor + family farm + folk tourism”, which explores an effective and diversified new model for villagers to start a business that integrates agricultural products, non-labeled vocation products, and cultural and creative products.