跳过导航,直接进入主内容区
返回专家列表

于仁国

北京梦之城文化股份有限公司的联合创始人兼董事长

现任清华大学文创院品牌授权研究中心执行主任

于仁国先生是北京梦之城文化股份有限公司的联合创始人兼董事长,拥有清华大学理学学士学位和清华大学经管学院国际MBA学位。

创立梦之城之前,于先生曾服务于电讯盈科、北京鼎新信息系统开发有限公司和纪源资本。梦之城主要运营“阿狸”、“罗小黑”、“皮揣子”和“象扑君”等知名原创动漫形象,旗下还运营一款专注漫画阅读的移动App漫漫漫画,以其轻快免费无广告的新媒体模式迅速积累粉丝,为用户带来了众多优秀漫画作品。在过去几年时间里,公司规模成倍增长,成功地打造了一条集图书与动画片的出版发行、动漫周边产品开发与销售、动漫形象授权合作于一体的动漫产业链。
于仁国先生,现任清华大学文创院品牌授权研究中心执行主任,清华企业家协会会员,清华x-lab驻校企业家,亚杰商会摇篮计划9期班长等。入选海英人才,中关村十大创新领军人物,国际授权20人和中国动漫新锐榜。受邀在亚洲授权业大会上演讲,为LIMA University和中央文化管理干部学院高研班做分享等。
 
阿狸和梦之城在于先生的带领下,多次斩获国内外大奖:
2012年获得亚洲授权业大奖亚洲区最佳新晋授权品牌,同年入围文化部“中国文化艺术政府奖首届动漫奖”最佳动漫形象奖; 2014年10月获得中国文化艺术政府奖第二届动漫奖最佳新媒体动漫作品奖,同时获最佳漫画作品奖提名,2013年、2014年连续两年入围国际授权业大奖“年度最佳形象奖”,是首个入围国际授权业大奖的国内动漫形象;2015年国际授权业大奖年度最佳电影、电视或动画娱乐项目提名,2016年1月获得亚洲授权业大奖年度最佳亚洲授权形象奖,同时获得最佳企业品牌奖提名。2017年1月获得亚洲授权业大奖最佳企业品牌奖提名和最佳授权推广项目奖提名。
 
Figo Yu, Male, born in October 1977, is the Co-founder and Board Chairman of Beijing Dream Castle Culture Co., Ltd, who has got a Bachelor Degree of Science from Physics Department and an IMBA from School of Economics and Management in Tsinghua University. After graduation, Figo successively worked for PCCW Limited, Advanced Systems Development Co., Ltd. and GGV Capital. Dream Castle owns several well-known cartoon characters such as Ali the Fox, Luoxiaohei Cat, Pichuaizi Cat and Poo the Elephant. Manman, is a mobile App providing a mass of free but authorized original comic works to the readers, which has accumulated a large number of fans for it in no time. In the past few years, the company has expanded its scale by several times and successfully built an industrial chain integrating the publication of comic books, animation episodes, development and sales of cartoon merchandising products and brand licensing together.
 
Figo is now the Executive Director of Brand Licensing Research Center of TICC, a member of TEEC, entrepreneur in residence of Tsinghua x-lab, monitor of AAMA 9th Cradle Program and has been selected as one of the Haiying Talents, Zhongguancun Ten Innovative Leading Figures, Twenty Most Outstanding Licensing Practitioners and China Rising Stars of Cartoon & Animation. Figo has also been invited to give speeches at Asian Licensing Conference, LIMA University and senior training seminars of Central Academy of Cultural Administration.
 
Major Awards Achieved Domestic and Abroad:
Winner of 2012 Asian Licensing Awards for Best Young Property in Asia
Nominee of 2013 and 2014 LIMA Licensing Excellence Awards for Best Character or Toy Brand Program of the Year
Winner of 2015 Asian Licensing Awards for Best Asian Property of the Year
Nominee of 2015 Asian Licensing Awards for Best Corporate Brand and Lifestyle Program of the Year
Nominee of 2016 Asian Licensing Awards for Best Corporate Brand and Lifestyle Program of the Year
Nominee of 2016 Asian Licensing Awards for Best Licensed Promotion of the Year
Nominee of First Animation Prize of Chinese Government’s Culture and Arts Awards for Best Animation Character
Winner of Second Animation Prize of Chinese Government’s Culture and Arts Awards for Best New Media Animation Works
Nominee of Second Animation Prize of Chinese Government’s Culture and Arts Awards for Best Comic Works